Poultry Dry Rub for Smoking

2T brown sugar
1T paprika
1.5t kosher salt
1.5t black pepper
1.5t each garlic and onion powder**
.5t rosemary**
.5t thyme**
.25t rubbed sage**
.5t lemon pepper
mix together, rub under and on the skin of the turkey/chicken

**instead of the 4 ingredients listed, replace with 2-2.5t poultry seasoning